Great Web Design Tips to Improve your Bounce Rate


Do you want to improve your website’s bounce rate? Many websites are receiving consistent traffic, but struggling to convert visitors to loyal customers. Below are some useful tips you can follow in order to maximize your conversions, and improve your bounce rate.


Use a visual hierarchy.

Visual hierarchy goes hand in hand with optimization. Make sure that the most crucial website features are eye-catching. It should grab a person’s attention in just a few seconds. Use large text sizes, bright colors and bold fonts.


Include an FAQ section.

Dedicate a page for frequently asked questions. This can provide huge value for your website visitors. How to address any burning question immediately? All they need to do is click on a tab, then they will find the answer they’re looking for.


Optimize your website for conversions.

Don’t let your readers and customers feel confused around your website. Navigation should be easy and convenient. The navigation from the home page to the thank you page should be seamless. Map out the user’s journey up to the very end of the primary conversion goal. This applies to your web application development as well. Always optimize everything for conversions.


Declutter your website for much faster load times.

This is one of the most important things you should address if you want to improve the bounce rate. Speed up your website’s loading time. Any further delay can drive away readers and customers.


Use eye-catching, unique images.

Use only high-quality images in your web pages. The use of white spaces is crucial, but captivating photos are also needed to keep the balance. A professional photography service is worth the investment. If you don’t have enough budget, consider using stock images.


Add a blog.

Check if you can incorporate a blog to your website. This is not necessary for all kinds of websites, but take the time to consider it. Frequent blog posts can boost SEO opportunities, and deliver great value for visitors.


Use color schemes effectively.

Your readers can’t read the things that they can’t see. The color of the text in your pages should contrast from the backdrop. Stick with shades that work well together, and contrast enough to improve readability.


Don’t forget to include social share buttons.

Each blog post should feature social sharing buttons. This would allow your readers to share it in their social media accounts without leaving your website. Do you want to improve brand awareness? Encourage them to share your content.


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